Colours of Earth, a unique film about the traditional music of India, produced by Beat of India.com, was recently launched in the United States of America.

The film received an overwhelming response at each and every screening including those at the prestigious Smithsonian Center at Washington D.C., the University of Chicago , University of California, Los Angeles , Stanford University, California, the Hunter College , City University of New York, Genentech Inc., and the Benedictine University, Illinois.

The film was an official entry at the Vitas Film and Folklore Festival held at UCLA and bagged the "Best Soundtrack Award".

During the U.S. screenings, an important aspect was to explain the film to the audiences. Rather than pontification about the film, a solo performance was woven around the film, which also incorporated parts of the film within it. This performance called "The song" helped in engaging with the audience in a vibrant manner.

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