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India Today (English) - February 19, 2007

India Today (Hindi) - February 28, 2007


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DD News - 4 November, 2006


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CNN IBN - 23 December, 2006
 

India Today (English) - December 04, 2006

Tuesday, November
21, 2006
Malwi folk singers on net

Chronicle News Service
Dewas, Nov 20: Now, the sweetness of Malwi folk songs can be enjoyed abroad also. After revolution in communication it has become easier to listen to these folk songs even abroad which were sung in huts and people had to tread through the pavements of the villages where these songs were sung... More

India Today (Hindi) - November 15, 2006

The Hindu (Friday Review) - November 10, 2006

HT (City) - November 7, 2006 (Page-3)

Hindustan Times - November 04, 2006(Page-13)

The Hindu (Friday) - October 27, 2006
The Indian Express
indianexpress.com (The Sunday EXPRESS)
Sunday, October 16, 2005
Cover Story - Local area network

Our first stop is the All India Radio (AIR) office in Indore, since the station maintains an extensive database of folk musicians. The officials there are a little wary of the two people standing before them-a 34-year-old entrepreneur and a journalist. After all, they don't expect out-of-towners to just land up one day at Malwa House and start enquiring about folk music. But Shefali Bhushan, one of four partners who run beatofindia.com, a website dedicated to folk music, is used to cold calls.

Bhushan scouts for untapped potential by combing the countryside and records them live on an IBM laptop connected to four low sensitive mics. An analog to digital mixer then uploads them onto the website. This time she intends to record the folk music of the Malwa belt. We primarily set out in search of Kabir panthis (Sant Kabir's followers who sing songs set to his verse) but also come across Sunderakhand singers and Sant Singhaji worshippers...More

Lalitha Suhasini goes on a musical journey through the Malwa belt of Madhya Pradesh in search of fine folk. Photographs by A Srinivas


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Interview with Beat of India's CEO, Shefali Bhushan, telecast on CNBC, TV 18., 23rd June 2005
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